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OpenText Media Management

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  • Product Detail
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Digital Asset Management is a core technology and a critical infrastructure component for Customer Experience. From creation to consumption, OpenText Media Management provides a "single source of truth" and consolidated asset repository for marketing, branding, commerce, video and global distribution. It’s an integral part of an ecosystem with interconnected and interdependent contributors and production environments (such as agencies, photo, video, audio, graphics, layout) provisioning digital media content for the multi-channel digital supply chain, digital operations, marketing and brand management.

Did you ever realize how a single image - your hero shot - is used in hundreds of different campaigns, ads, channels and devices? What about all the effort to create that single best hero shot? Watch the video and you'll see what we mean.

Whether you're a customer experience expert, creative guru, e-Commerce executive, digital architect, brand doctor, the big chief or a marketing minion, you want to tame the digital jungle.

OpenText Media Management is doing that for global enterprises across a broad spectrum of industries - including media companies, banking, financial companies, retailers and top name brands as well as museums and public institutions.

OpenText Media Management is an enabling business application that serves the entire enterprise by extending business processes with digital media workflows and DAM services for secure, controlled access to digital media assets - inside and outside the firewall.

You know that DAM, done well, increases productivity and granular control of digital assets allows companies to better manage brand value, content marketing and customer experience with workflows to approve, dynamically transform and publish to any channel and device fueling digital experiences and customer interactions.

With Media Management, customers reuse and repurpose rich media content, maximizing the lifetime value and ROI of digital assets. As the system of record, Media Management adds governance to rich media and enables integrated applications, the organization’s supply chain and partner access to consistent, approved content.

But it is not just about DAM.

DAM is one part of a bigger journey in digital transformation.

DAM coexists with many other technologies for marketing, business processes and back office. OpenText Media Management is part of a broad portfolio of technology solutions including the Experience Suite, Process Suite, and Content Suite.

OpenText Customer Experience Management maximizes customer lifetime value with creation to consumption of relevant digital experiences at every point of interaction across any channel. From marketing optimization to customer contact programs, OpenText is connecting the customer journey for better customer engagement and insight.

Marketers enjoy a simplified user experience that helps them prove returns on digital engagement, better understand their customers, and easily manage the omni-channel customer journey through analytics, marketing optimization, mobile experiences, and voice of the customer care programs.

Wherever you're at in your journey, we'll meet you there and help you move forward.

As a leading enterprise Digital Asset Management solution, OpenText Media Management has workflow-driven, multichannel capabilities for producing, publishing, and distributing digital media and content through a secure, scalable platform.

Media Management Homepage

OpenText Media Management Home Page

OpenText provides the core enterprise infrastructure, key platform components and capabilities supporting the DAM ecosystem with the efficiencies of “create-once, use-many” to repurpose, re-express, reuse, and re-create.

Our customers have measurable gains in productivity from automated, collaborative processes and centralized, searchable repository. Focusing on our core competency and a platform to interconnect and integrate with other components is a major OpenText differentiator.


Marketing Collaboration: Major brands rely on creative agencies and their own marketing teams to create and manage the vast amounts of digital content being used for relevant, compelling omni-channel customer experiences. Media Management provides marketing collaboration tools to improve the back and forth between agency and brand with streamlined creation, revision, review and approval for internal and agency projects. You can assign and monitor jobs and tasks in Media Management to direct internal and external creative teams. Then manage review and approve processes for agency-created content and store finished assets in Media Management. This helps to reduce your agency spend and gives you control of the assets.

OpenText Media Management jobs team screen

Media Management Jobs Team screen to select and assign team members and roles associated with job

OpenText Media Management jobs asset screen

Media Management Jobs Asset screen to collect and preview assets associated with job

OpenText Media Management my tasks screen

Media Management My Tasks screen showing assigned task, status, due date

Mobile Application: Media Management Mobile App allows for users on-the-go. Notifications alert you of pending tasks and with a few taps on your mobile device your digital asset is approved. Responsive Design for compatibility with mobile devices.

OpenText Media Management mobile app

Media Management Mobile App for anytime, anywhere collaboration

User Experience Improvements: Less clutter and fewer distractions. User-friendly interface with cleaner layout with side bar “hamburger” menu that expands to reveal other functions and status. Users can zoom and crop images to download and then save back to the asset for faster reuse of images.

OpenText Media Management User Interface

Clean, uncluttered user interface with sidebar navigation

OpenText Media Management tools for images

Tools for image zoom and crop

Rich Media Analysis: Unlock the potential of assets with image analysis providing auto-tagging for rapid discovery to identify images by faces, age, gender, descriptions, colors, and captions. Rich Media Analysis applies metadata to images in Media Management using Microsoft Azure Computer Vision Rich Media Analysis service. Configuration allows scheduling to process backlog and new assets automatically. No upfront costs, pay for what you use.

Rich Media Analysis in OpenText Media Management

Rich Media Analysis metadata and tag confidence

Media Management Digital Hub: The Digital Hub (additional option) enables customers with Media Management to rapidly and efficiently create targeted microsites of digital media assets increasing productivity, reducing costs, and automating content updates and distribution. Business users easily distribute targeted assets in a branded experience without relying on the IT Department. Multiple micro-sites can be set up and configured exposing assets based on folders, metadata filtering and user permissions. Responsive design allows discovery and asset collections on mobile devices for on-the-go users.

OpenText Media Management tool for custom branded microsites

Media Management Digital Hub for custom branded microsites for automatic syndication of digital content. Easy to create and configure, no IT needed

Adaptive Media Delivery: Adaptive Media Delivery Server streamlines finished marketing content with automated delivery of renditions for omni-channel marketing and now Content Delivery Networks. Maximize ROI by tracking delivery of media simultaneously in its proper format across all channels and devices, plus out-of-the-box YouTube publishing.

OpenText Media Management cache renditions

Automatically create and cache renditions for publishing

Intelligent Storage Management: Automate the process of storage of content based on business rules available as part of the Admin UX. Allows content to be stored in Public Cloud with built-in connectors.

Intelligent storage management graphic

Intelligent storage management gives you multiple options based on the content

Intelligent storage management business rules graphic

Easy-to-use business rules automate your storage management

Adobe® Creative Cloud® Integration: Provides designers with a direct and deep integration within Adobe CC suite to enhance reuse of media assets and also streamline creative processes.

Adobe Creative Suite Integration Graphic

Deep integration with the Adobe® Creative Cloud® applications: Allows designers to work within their familiar applications and place images from OTMM as well as open and save Adobe® InDesign® files into the DAM. The integration provides lo-res and hi-res swapping of images to improve performance while working on layouts as well as full management of linked file relationships.

Adobe Creative Cloud applications Graphic

Floating palette extension: Within the Adobe® Creative Cloud® applications, OTMM appears within the user palettes. Shown here is the view within Adobe® Photoshop®. Assets can be dragged and dropped from the palette and saved back into the DAM after editing is complete.

Floating Palette Extension Graphic

Dynamic Content: Custom branded home pages based on user groups. Brand Affinity gives user groups a custom look and feel. "Widget" components let you customize the capabilities, such as drag and drop or add new assets.

Intuitive Search: Use facets to drill down and find what you need, suggestions, advanced search, saved searches, and recent searches.

Folder Browse: See all the assets in a selected folder. Add asset to the folder. Subscribe to folder events and get notified of changes.

Responsive Design and Touch Enabled: Compatible with iPad out-of-the-box.


  • Pragmatic REST API implementation
  • Written on top of the Java API (SDK)
  • Works with OpenText Application Gateway (OTAG)
  • For more information, visit


Digital Asset Management involves building taxonomies and data models, architecting a robust system, and integrating and developing custom capabilities to fit your organization's needs. All of these are extremely important but one area that also requires attention is user adoption. “If we build it, they will come” is a misconception in DAM.

OpenText has redesigned the Media Management user experience to make it more simple and intuitive, while maintaining all of the enterprise-level power to support large and small operations.

  • Browser-based, HTML5
  • Responsive design and touch-enabled for iPad
  • Custom branding for user groups
  • Functional “widgets” for personal workspaces
  • Extensible to other applications

Featured Customer: Argos

OpenText Media Management system capabilities has enabled Argos to expand its product offering. Argos is one of the UK's leading food and non-food retailers – a multi-product, multi-channel business with fast delivery networks. OpenText provided the business with full control of its assets. Automated processes and reduced costs with a single source of content for all campaigns, videos and creative assets.

Featured Customer: DDR

DDR Corp. enables immediate, convenient access to marketing collateral with OpenText Media Management

Featured Customer Stories

PBS logo


As we continue to build new digital experiences online, we really want to re-purpose content rapidly in ways that we couldn’t in the past. Having content readily available in Media Management makes it much easier to find, repurpose, and build out those beautiful digital experiences.

Read more

Products: OpenText AppWorks , OpenText Media Management

Marks & Spencer logo

Marks & Spencer

After the upgrade to OpenText Media Management v16, we sent out a questionnaire, and 98 percent of users gave it a positive rating. The user interface is so clear and intuitive, it really helps our users get our assets to the website in the shortest time.

Read more

Products: OpenText Media Management , OpenText Professional Services

SAP logo


In a content-driven marketing organization like ours, the ability to manage the lifecycle of the content and then deliver it across a variety of channels really brings efficiencies to the company.

Read more

Product: OpenText Digital Asset Management for SAP Solutions

Forrester Wave Leader 2018 Digital Asset Management for Customer Experience

OpenText Media Management celebrates its 10th year as a leader in the Forrester DAM Wave for Customer Experience 2018.

Read the report

It's not just about DAM

Learn about OpenText Experience Suite, an integrated family of OpenText solutions and applications for Customer Experience Management (CEM) to take your customer journeys to the next level.
Learn More

Media Management Cloud Edition

OpenText Media Management Cloud Edition lets you consolidate all your digital media assets - organized, secure and available in the OpenText Cloud.
Learn More