skip to main content

Customer Communications Management (CCM) SoftwareOpenText Exstream

Boost customer engagement with ultra-personalized communications designed for the digital and print channel, screen size and mobile device preferences of the customer

What is customer communications management (CCM) software?

CCM software enables organizations to create, manage and deliver highly-targeted, relevant customer communications for multiple digital and print channels. This includes letters, invoices, bills, statements and other customer correspondence. The best customer communications software helps companies streamline and automate their customer communications, support customer engagement initiatives and seamlessly integrate with existing business applications.

Recognized as a leader for CCM software

OpenText is a recognized leader in the 2018 Aspire Leaderboard for Customer Communications.

Download the report

CCM Software 2018 Aspire Leaderboard

CCM Software overview

OpenText Exstream enables organizations to create remarkable customer experiences through the design and delivery of ultra-personalized, consistent, compliant, communications–delivered anytime, anywhere. Designed for omnichannel customer communication management (CCM), Exstream leverages the data and content that already exists within the organization to transform typical customer communications into highly-personalized, engaging customer experiences on the preferred digital and print channels, screen sizes and devices of the customer.

With a customer base of more than 5,000 customers worldwide, Exstream has been used in a variety of industries to power the transformation of all types of data, in whatever file sources, formats and systems, into relevant and insightful customer communications.

With on-premises and cloud deployment options, Exstream is scalable to fit the needs of any department or complex enterprise environment. And, its accelerator packages allow for easy integration with core systems to speed key business processes.

  • Mobile customer communications

    Design and simulate responsive digital communications so that HTML outputs scale and flow correctly, regardless of the device or screen size, i.e., mobile, tablet or desktop. Import and access cascading style sheets (CSS) directly from the design database, and easily create or update rich web content.

  • Business content authoring

    Allow non-technical users to create and change text and graphic messages in Exstream templates, without waiting on IT. Users have control of crafting, editing and personalizing content, and can create content and business rules as needed.

  • Interactive editing

    Leverage web-based, controlled editing for fast, personalized, one-to-one communications.

  • Customer engagement analytics

    Track electronic communications delivery and respond automatically to failures or bounce-backs through an unlimited number of failover channels. Get consolidated visibility into delivery, tracking and response information for electronic communications.

  • Create dynamic and accessible PDFs

    Deliver “Universally Accessible” PDFs and include dynamic charts, videos, hyperlinks and other rich, multimedia elements. Ensure customers can access content with communications that comply with Web Content Accessibility Guidelines (WCAG) 2.0 standards to adhere to Section 508, the American Disabilities Act and Accessibility for Ontarians with Disabilities Act (AODA).

  • Document repository

    Stay organized by managing the flow of documents more effectively and easily find important files with built-in advanced search capabilities.

  • Integrated communications

    Integrate with data and content from any application, including enterprise resource planning (ERP) software and customer relationship management (CRM) tools, such as Salesforce.

Customer success stories

CCM software benefits

  • Personalized experiences

    Tailor communications and content to deliver a more personalized experience that boosts customer engagement, drives revenue, increases brand loyalty and helps with brand consistency.

  • Multichannel communications

    Reach out to your customers through their preferred channel, including smartphones, social, email, SMS and more. Providing communications through preferred channels can help increase business metrics, such as click-through-rates (CTRs).

  • Document automation

    Automate and re-purpose dynamic templates and documents to save time, money and the need for technical resources.

  • Software deployment options

    Fit every need, from small, departmental projects to complex enterprise-wide deployments with a choice of on-premises, cloud or hybrid cloud deployment options.

  • Risk management

    Respond to regulatory changes and mandates quickly with the flexibility of editing content and templates as well as adhering to accessibility requirements.

  • Maximize customer lifetime value

    Gain actionable insight into the true value of customers by creating future communications with more precision and accuracy. Customer lifetime value metrics also help uncover important data about customer interactions throughout each touchpoint.

Industry tailored customer communications software

Exstream is used in a variety of industries to deliver better customer experiences for policy holders, health plan members and other customer segments. Learn how a CCM solution can help overcome industry-specific challenges.