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Digital Asset Management SoftwareOpenText Media Management

Manage images, videos and rich media for the entire enterprise in one central digital asset management software application

OpenText Named a Leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

What is digital asset management software?

Digital asset management (DAM) software helps organize, store and deliver rich media assets such as images, videos, animations, podcasts and more. DAM software makes it easy to search for media assets through metadata tags and provides insights about the file. The best digital asset management software allows enterprises to access digital assets anytime, anywhere and improves collaboration internally and externally with creative vendors, agencies and partners.


Find out more about the performance of OpenText Media Management
Learn how OpenText™ Media Management keeps up with the demands of today's digital enterprise

OpenText Media Management overview

See how OpenText DAM solutions help reuse, collaborate on and personalize digital content across brands and regions

OpenText™ Media Management is a leading, innovative enterprise-class DAM that optimizes rich media asset (images, designs, video, audio, 3D) management, use and distribution at scale across the digital ecosystem. From creation to consumption, Media Management provides a "single source of truth" and consolidated asset repository for marketing, branding, commerce, video and global distribution across contributors and production environments, such as agencies, photo, video, audio, graphics, layout. Media Management offers secure, controlled access to digital media assets inside and outside the firewall.

Producing, publishing and distributing digital media and content through a secure, scalable platform, Media Management can support one billion+ assets, search 25+ metadata fields in under a second, manage large files from HD to 4K, 5K, 8K video, handle 60-petabyte storage requirements with storage optimization and support thousands of concurrent users.


Digital asset management features

Learn more about OpenText Digital Asset Management features

  • Marketing collaboration software

    Improves information exchange between agency and brand with streamlined creation, revision, review and approval for projects. Allows users to assign and monitor jobs and tasks to direct internal and external creative teams.

    Media Management dashboard 1
  • Business Workflows

    Provides a workflow configuration tool that empowers marketers to easily configure and automate common marketing requests to suit their business needs using a modern web interface uniquely tied to Media Management and the managed assets.

    Media Management dashboard 2
  • Mobile user interface

    Offers a simple in-browser application with asset management and organizational features, such as move or copy to folders, powerful search and filtering, folder content browsing, asset collection and sharing, with no added software to install or maintain.

    Media Management dashboard on multiple mobile devices
  • Smart Compose

    Uses Smart Compose to automatically, dynamically and intelligently crop assets, curate the crop and dynamically deliver the cropped rendition with Adaptive Media Delivery.

  • Sync assets with Hightail

    Keep supply chains moving with Hightail collaboration. Rapidly enables external agencies to contribute and participate in content production and reviews using OpenText™ Hightail™ and the newly updated Jobs in Media Management for faster approvals. Keeps approved assets in sync with Media Management in Jobs.

  • Office 365 connector

    Easily find approved assets in OpenText™ Media Management via Office 365 connector: Search approved assets directly in Media Management from within the Office environment for placement in a PowerPoint slide or Word doc.

  • DAM integrations

    Easily integrate with enterprise applications such as OpenText TeamSite, OpenText Optimost, OpenText Exstream, OpenText Content Server, Salesforce, SAP Commerce, SAP Marketing, Adobe® Experience Manager, Adobe® Creative Cloud®, Microsoft Office ™ 365, and more to help facilitate compelling and impactful customer experiences and an integrated digital media lifecycle.

  • Brand portals

    Offers OpenText™ Media Management Digital Hub to rapidly and efficiently create targeted digital media asset microsites, increasing productivity, reducing costs and automating content updates and distribution.

  • Salesforce Marketing Cloud integration

    Provides OpenText™ Media Management Connector for Salesforce Marketing Cloud for easy access to Media Management through Salesforce Marketing Cloud Content Builder. Lets users search, browse, view, download and utilize Media Management assets within their Marketing Cloud Studios’ user experiences.

  • Accelerated file transfer

    Offers secure file acceleration through OpenText Media Management Accelerated File Transfer technology to encrypt and securely transfer files faster with guaranteed delivery.

  • RMA: Rich Media Analysis Service

    Offers image and video analysis, providing auto-tagging for rapid discovery to identify images by faces, age, gender, descriptions, colors, OCR and captions. Provides speech-to-text, on-screen OCR, speakers and extracted keywords for all videos, viewable in a rolling timeline. Enables filter and search to find specific text spoken from the audio track.

  • Scheduled media delivery

    Automates media distribution with a simple in application experience to distribute media on a scheduled basis. Delivers large amounts of assets based on a folder or saved search. Structures delivery by folder hierarchies and distributes to end-points, including, FTP, sFTP and local network shares.

  • Adaptive media delivery

    Streamlines finished marketing content with automated rendition delivery for omnichannel marketing and Content Delivery Networks. Tracks media delivery across all channels and devices and offers out-of-the-box YouTube publishing. Expires assets to purge web renditions and delete from a CDN either on a schedule or ad-hoc.

Customer success stories

Digital asset management benefits

  • Intelligent cloud storage for digital asset management

    Automate the process of content storage based on available business rules as part of the Admin UX. Allow content to be stored in Public Cloud with built-in connectors.

  • Maintain brand consistency

    Manage and maintain brand consistency and standards throughout the acquisition, sharing, repurposing, localization, disposition and retirement of corporate and product-related brand assets of all types with a centralized global brand repository.

  • Optimize media operations

    Enable all stakeholders to participate in collaborative processes. Engage design professionals and business users with an appealing and intuitive user interface that allows them to work efficiently with all media, regardless of format and technology.

  • Increase media agility

    Automate publishing and distribution processes to expand the impact of creative media. Convert files, apply metadata, package assets and deliver those files to any destination with minimal effort.

Read the Forrester Wave™ report