Could Brexit intercept customer communications?
Agile and adaptable business processes in a post-Brexit world.
With so much uncertainty around Brexit, companies need to be prepared for the unknown. OpenText™ took the opportunity to gather 20 directors of customer experience, marketing, digital operations, cyber security, compliance and risk to discuss how their companies are preparing for the disruption that could lay ahead.
Ninety percent of senior executives put Customer Experience as one of the CEO’s top three priorities.1
The guest speaker for the evening, Alex de Ruyter, director of the Centre of Brexit Studies at Birmingham City University, posed some great points on preparing for the Brexit uncertainty for guests to discuss.
The Roundtable Dinner Special Report
Read the Roundtable Special Report to learn more about the evening’s discussion points and learn how to be more prepared for the challenges ahead with Brexit.
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Deliver the next generation of personalized, connected customer communications
Read Delivering the continuous, connected customer journey, to learn how Customer Communications Management (CCM) solutions can support individual communication preferences and combined ultra-personalization for all customer touch points.
1 The four pillars of distinctive customer journeys, McKinsey & Company, August 2016.
