skip to main content

Blue Cross of Idaho

Blue Cross of Idaho Enhances Member Experience with Personalized, Dynamic Content

Blue Cross of Idaho logo

OpenText LiveSite helps health plan provider deliver powerful, targeted online experiences

In the past, it could take up to a week to code the custom logic into pages. With OpenText Livesite, it now takes a little over 10 minutes. We can deploy it within 15 minutes.

Anthony Noriega, Web Marketing Specialist, Blue Cross of Idaho


• Move from static websites to more personalized, engaging visitor experiences
• Reduce the complexity of content management and deployment
• Give business users more ownership and control of content and reduce reliance on IT



• Increased prospective member conversion rates by five percent
• Accelerated time to market for new and updated content
• Freed up IT resources to focus on developing high value applications
• Ensured compliance with industry regulations

About Blue Cross of Idaho

Blue Cross of Idaho has been providing health care plans for people across the state of Idaho since 1945. Headquartered in Meridian and with district offices throughout the state, the not-for-profit organization is now the largest health benefit plan provider in the state with 800,000 members. More than 1,000 staff members provide plans for companies of all sizes as well as individuals. Its health care providers range from smaller doctors’ offices to larger medical facilities.